Call to Action Best Practices (including Buttons)

Call to Action Best Practices (including Buttons) : by Jason Li 2013 ©

Call to Actions (CTA) are really important...

In fact critical...

Whether it’s on a web page, sales letter, or email...

Get this wrong and sales conversions will be low...

Get good at it and your enquiries and sales conversions will allow your business to grow.

How else does Call to Action affect business?

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·         Call to Action affects how many enquiries you get.


·         Call to Action provides better qualified leads.


·         (It’s unusual – but yes, Call to Action) Reduces labour costs. You see, sales people spend lots of unprofitable time cold calling or visiting prospects at the very earliest stage of the sales cycle with no idea if the prospect is ready to go all the way to conclude by making an order; especially in business-to-business and complex sales. This means working with a prospect at the low interest/enquiry stage leads to low response rates and makes the business inefficient.


·         Call to Action brings forward interested buyers because they are not sold to. Buyers can sniff out a sales pitch all day long... because they get pitched all day long. But after reading your copy, prospects that contact you have decided they want to seriously consider working with you. Otherwise, why would a CEO of a business with legal, operational, human resource, turnover, logistics, product, brand, Inland Revenue issues, and so on make an enquiry?


·         Call to Action provides your sales people more productive time on working on seriously interested prospects.


·         A good Call to Action can determine whether a prospect makes an enquiry today or in 6 months. (However, you may need to provide an incentive to bring forward an enquiry.)


·         A good Call to Action motivates interested prospects to consider if they are ready to take action now (or very soon after assessing their own situation on the spot.)

Case study: Email Campaign business-to-business using Call to Action

I manage an email campaign to certain businesses. Many businesses that receive emails from this campaign usually have a professional gatekeeper (I call them pro gk’s – I imagine if they had goalie gloves they would be brilliant because nothing would get past them). Therefore by telephone the owners are always out of reach. (It’s like trying to contact Richard Branson you would think sometimes for some sales people due to well trained gk’s.)

As the email is genuinely targeted at business owners (or directors as a minimum decision making level), the emails have to be excellent in getting their attention and them to read it (and we can’t use Meercats because they don’t work for this campaign).

Criteria for success from the email campaign:

·         Business owners get 100s of emails... so they must be very interesting to get read... I can’t emphasis this enough.


·         Ensure owners see the value of the product and services.


·         To drip feed value over a series of emails.


·         Ensure the whole offer is of better value and differentiated from competitors.


·         The email is viral enough to get passed around.


·         Different decision makers see value in the email (this allows the buyers to assess the email content and if the products and services really are compelling enough for the board room to make it a priority).


·         Generate enquiries from serious prospects (The general buying and thinking process of buyers will be to go on the website, look at competitors, speak to friends – even the wife), and carry out internal investigations.


·         Get the company in front of decision makers at an early stage and build up a relationship... even if the prospective buyers already have long standing relationships or in a contract.


·         Be a means to build up a relationship with decision makers where cold calling and sales reps can’t due to little success leaving messages and voice mail with admin staff.


·         The sales staff earns more commission and have better holidays as they are spending time on closing not speculation.


·         Sales staff are travelling less miles and in better health as time is organised with serious buyers only... bordering on order taking as much as possible.


·         After all this... the call to action must draw out interested buyers to call this company, not another, and to call sooner rather than later.

So here are some Call to Action observations:

Due to writing direct response sales copywriting, and taking part in a number of marketing communications campaigns, I have gathered some interesting titbits of knowledge about Call to Actions which may be of interest (Please note your own A/B split tests can give different results):

WIIFM Value: Your Call to Action should answer why your prospect should take an action. Remember, humans are inherently selfish. Your Call to Action must answer “What’s in it for me?” better than any other competitor.

It’s easy to do: Even if your product or service is complicated. Simplify the starting process so that prospects can get up and running in a matter of seconds. (If you struggle, some tips are in the beginners guide book ‘The Goose Bump Effect’ in the top left above Services.

Urgency: Create a time limited offer. Such as 40% discount or a free matrix/chart worth £20 if you register by X date.

Bigger is better: Generally, if your Call to Action is larger than the surrounding copy and designs... your Call to Action has a better chance.

Easy navigation: Prospects who are interested will want to get going now. If they’re sat on the fence, making it so simple to start now will also help you persuade the ones who are just “so close to registering.”

Remind them what to expect: Ideas include: download a file, request information, add a product to shopping cart, subscribe to a newsletter, navigate the next page, download a trial, submit form, request a call back, register for prize draw, and so on.

Stong guarantee: Humans are risk averse because they don’t like change. We’re programmed to avert being hurt. A strong guarantee reduces this worry.

No links, ads or cluttered text (on web pages) next to the Call to Action: Humans cannot multi-task. Humans cannot focus on two complicated things simultaneously.

F-shaped Call to Actions: Humans start at the top left (in the Western world) and move the eyes to the right, then down a bit, then across again, and then down again. If your Call to Action can mimic this, if will catch the prospects eye.

Simple Products have Call to Actions above the fold: You can have the Call to Action right at the top if it is a very simple and universally known product. Many prospects won’t need to read the copy or look at the pictures to ‘get it.’

Complex products have Call to Actions delayed: The more complex and more you have to educate, add value and differentiate, the further down you should have your Call to Action. Putting your offer and what you want to be paid too early reduces your chances of success because prospects can’t understand how you are worth the value.

Colour: Orange or Red against a contrasting background can assist conversion rates. Red colours generate a feeling of aggression and increased heart rates. This is where marketing consumer psychologists will tell you that many people make decisions based on emotions. You can use red for strong actions such as ‘buy’ and soft actions such as ‘request contact’ (and use a blue colour for trust).

Copy: The wording makes a big difference to response rates. If you just have a simple ‘buy’, you are risking leaving this open to the 100% convinced only to buy this product, and from you, and right now to take action. Sometimes an 80% convinced prospect is ready to go to 100%, and your copy has to take them there.

Of course... if you’re just another HR payroll software, plumber, interior designer, or tax accountant who provides great service or other commodity out there, a Call to Action alone won’t help you too much.

Spend a bit of time improving the product so that you are more helpful (of value) and differentiated than other competitors, and your conversion rates will naturally improve.

My call to action to you: Share this with another person who likes business articles about sales conversions right now. 

Time to do this: only 30 seconds so start right now.

Karma points: plenty (and you’re friend might be delighted you thought of them too.)

Further reading:

How a counsellor like Oprah Winfrey will outsell a salesperson: trust and buying psychology

Read more ...

The Law of Attraction: Intention Law of Attraction

The Law of Attraction: Intention Law of Attraction: by Jason Li 2013 ©

As a sceptic... I originally thought the law of attraction was a load of rubbish...

In fact, an outright scam...

A way to take money off desperate people...

But I now believe it has worked in some ways.

Do you believe? Read on to see my story.

The Secret

I first came across this about three years ago when people and the media were raving about The Secret.

I thought, “Let’s be open minded and at least learn something new, even if I don’t agree.”

So here’s what I learnt.

In summary, if you believe good things are happening in your favour, soon your desires will be fulfilled, such as; you will be walking on a nice beach on holiday and feel the warm sun and the sounds of the waves; the universe will help you get there.

It’s based on vibrations.

So if you think negative things like: we don’t make many sales on a Monday or no-one calls our number anymore – guess what – the universe agrees and delivers your negative vibe... because it is what you want. 

(That’s right, time to gag that energy vampire in your office right now.)

“You get what you wish for”

You get what you wish for has been a known saying throughout time.

The law of attraction is mainly based on this philosophy, and you have to control your mind to ensure you only get what you wish for.

And it has happened to me.

I used to complain that I lived in an economic zone where jobs were low level unskilled  and low paid, so there were no decent graduate level jobs to apply for.

Maybe in a way I liked to prove this too.

Even though I desperately wanted a high paid graduate job, my negative vibes fed me low paid office jobs.

The Law of Attraction for more money

After managing and turning around a failing takeaway during the day as a challenge as an Interim Manager, while co-creating a board game each night and weekends, my attitude changed from looking for a low level job to looking to be a business advisor as I believed I was more than qualified to do so.

And so, not too long after winning a contract from Marks and Spencer to have 10,000 board games in over 200 stores in the UK, I got a job in a government funded agency and got to use my specialist marketing strategy skills.

I was unwittingly using the law of attraction.

I was focusing on what I want, mainly because I really believed I could help people, not just because of my Master’s Degree certificate, but because I proved it that I can both fine tune an existing offer (takeaway) and create a new product (board game) from scratch that beat many household brand name competitors.

So the law of attraction process started when I was ready to sacrifice in the short term an office career and go all practical in doing a business turnaround by running a takeaway, and sacrifice my nights inventing a new product.

“Money will come when you’re ready for it”

Now all this is in vain if you can’t get rich fairly quick.

We all want to have lots of money and free time.

It never happened for me in the past, I’ll admit that.

Again, I desperately wanted the money and the option to do what I want with my time.

Recently I heard a podcast and a very successful entrepreneur said a few years back he was poor and desperate to be rich. He was maxing on credit cards and working all hours, but his businesses were struggling.

And you know what... his mentor said:

“Money will come when you’re ready for it.”

He said he is ready for it. Of course he is; he’s desperate for it. But substantial money never came.

But now, money comes to him all the time, and it makes sense.

Law of attraction gratitude

Part of the law of attraction is gratitude.

Gratitude when you have an opportunity, whether it ends in a result you want.

So let’s say a prospect enquires. Even if they do not buy, be grateful and thankful (say thank you in your mind) that you had a prospect enquire, no matter what the outcome is.

This way you are telling the universe that you are thankful for what has been give to you.

It’s like when a referral has come from your network. It may not turn into an order. But you should thank them for the opportunity.

So if you think negative in a way such as: “I hate all these time waster callers.” Well guess what, the universe takes that on board and the prospects will start to reduce in numbers.

Now, at this point, for those new to this, it does all read a bit hocus pocus. I don’t blame you because I was in the same mind set for ages. So only you can decide to carry on reading this or re-read it again with an open mind.

Law of attraction leads to change

There are so many people who complain about unfortunate bad luck or how they just missed out.

So here is how the law of attraction gets you to where you want to be.

Remember above where I wrote that the law of attraction requires you to focus on where you want to be, the ideal result, outcome and feelings.

And also to show gratitude.

Well I have been focusing on the results of where I want to be.

In order to get there, I cannot carry on doing the same things I did yesterday, last week, last month or last year.

As you already know, doing the same thing leads to the same results.

And so I have to let the universe know I am willing to accept the changes to get to where I want to be.

It’s the only way my career and wealth can improve.

In order to take steps towards the results you desire, you have to say to the universe you are grateful for the changes that are presented to you.

If you don’t... then the universe believes you don’t want to change, and therefore you don’t want to achieve the better results.

No changey, no better resultsy: end up samey!

The law of attraction and this blog

So this blog was set up to give businesses ideas and tips to improve and get better results.

This can lead on to the human benefit of more free time as profit increases, more money to reward yourself and do more things in life.

But readers can only get to the results if they are willing to take a chance and try new ideas and new knowledge... to get to achieve a better result.

So, what would you like to attract for your business?

What would you like to change to improve your business?

What will you be willing to do to improve your business?

What would you be willing to pay if you could achieve a better result of overcome that nagging problem?

Please share this article if you think it will help or inspire anyone you know.

Further reading:

The problem of creating new products and services

How to generate more leads for my business

When your marketing is not working

Read more ...

Send Me An Email Sales Objection: The Ultimate Way To Handle It

Send Me An Email Sales Objection: The Ultimate Way To Handle It: by Jason Li 2013 ©

The send me an email sales objection...


It happens to most businesses...

Sometimes it can happen ten times a day...

The “send me an email” or “send me some information” sales objection...

Or they’re never in when you call over-and-over again and you can only send an email...

But don’t worry; there are ways around the objection...

(Like making threats or funny noises down the phone – on second thoughts don’t do this)

And there’s one great way to improve long-term conversions even with this objection.

What sales people are taught to handle the send me (some information) an email sales objection

(Or something along these lines)

1.       We have lots of literature, what exactly is of interest/ suits your needs/ are your problems and I will be happy to send the relevant information to you? (And then try to re-pitch. If the prospect refuses and asks for email – don’t send email.)

2.       If I take 5 minutes of your time I will be happy to send over the exact info you want which will save you hours of reading time. (If prospect won’t accept your offer, don’t send email and move on to next prospect.)

3.       I’ll only take a minute, and if it’s of interest we can carry on the discussion if that’s all right with you? (If prospect won’t even entertain a minute, don’t send an email and move on to next prospect.)

4.       How about I schedule an appointment as it is easier to explain than to read lots of information? (If prospect says no then don't send an email first. Move on to next prospect.)

5.       Perhaps I can call another time if you are busy as it will save you lots of time? (If no then don’t send an email.)

6.       Sure I can send an email. Should I call this afternoon/tomorrow morning 9am to discuss the email? (If prospect says no we will contact you, don’t send and move on to next prospect.)

7.       You might know more useful and better qualifying or schlickkkk sales objection handling phrases.

A story about how a really good sales pro lost a sale (Yep, it was a genuine send me an email)

Let me tell you a real story... and I still shake my head when I think about it (not quite like the characters in the film Jacob’s Ladder.)

So this professional sales person cold calls me. He’s selling leads b2b. He's well trained.

From a cold call starting at “who are you?” he’s got me talking and interested... (I can hear Viper from Top Gun saying in the background: “This kid’s gooood!”

I’m interested for the business who I was working for at the time, and he’s like... asked me 10 questions and taken up loads of my time (WTF). Three times I’ve said send me an email, and he keeps on asking (Maybe I should have tapped the phone to make sure he could hear me?)

But I give him a chance because I’m interested.

He calls me on my busy project day... doesn’t he get it, we don’t make money answering sales calls (I bet he makes little money answering every sales call). We could do this all day long and make no money at all.

So I finally said send me an email and I’ll reply at the end of the week (Da da... gold dust – you now have my email address plus my telephone number. I bet he was high fiving his colleagues in his sharp shiny suit at this point.)

But can you believe it... he doesn't send me an email.

To compound this, my boss at the time was very interested in making more money. My boss spends if you can add value to his business. There was a need for more clients, to grow, for better conversions.

We were prime beef with stickers on our heads; with the words PRIME BEEF printed in capitals.

OMG (first time I’ve ever wrote this as I hate this Hollywood high school phrase).

OMG... I feel so much better now so I wrote it twice because this deserves it.

Yes we would have spent time looking at your website and looked on Google at alternative solutions, plus asked friends who they’ve used or what they thought... but you know what, we would have paid you... and not just once if you were good.

But hey, tell me which business does not look at the whole market before weighing up which vendor will be the supplier.

“SEND ME AN EMAIL Goddamit Mr Cold Caller.”

And if his product was good, over time I would’ve been happy to refer to others about how good they are too.

So why did this happen? How can a business ensure there will be better long-term sales conversions?

(You can stop cringing now if you’ve realised your business daren’t send an email for whatever reason. This article might help sooth that problem – if you really want better sales conversions over the long-run.)

The prospects point of view and why they say send me information on an email sales objection

As sales people, it has been taught to understand the prospects needs and objections. One advantage in sales is that after having conversations with so many prospects in your target market, you do get a feel for their needs and common objections.

Taking this onboard, here are some reasons why people say send me an email, and I’ve tried to do this as if a cold caller called me for during different days and times in the week.

1.       I’ve some interest and want to see what it is so I can learn about it myself at my own pace. You see it’s new to me.

2.       I never buy on the first cold call – have you ever had someone ring you on a Wednesday night after work and then on the first call given your card details over the phone to a cold caller? Really?

3.       I’m interested and just going into a meeting, out on an appointment, need to carry on with my project and look at the subject you’re talking about after this. What’s the rush... are you leaving town next week?

4.       I need to look at what you offer to see if it genuinely helps me, the business, clients, and absolutely adds value, not because you said it’s good and you’re friendly and likeable like all sales people we speak to.

5.       There’s more 100s of more reasons and you may think of some reasons why you can’t take a call when you’re in the bath or making a brew.

Yes, I’ll send an email with information for you

If you genuinely want higher conversion rates over the long-run, then consider this:

1.       You know this already as you work in sales or business development: Only contact people who are in the right target market and are the right type to buy your product, and will find it’s of value in what you offer. Don’t waste time, money, energy, and your good morale on bad target prospects.

2.       If they are not ready now and want an email, don’t be too pushy. Just think of when someone cold calls you after work like the above.

3.       Send an email to people who want an email and keep a relationship with them. You can always ask their thoughts on the email at another time. People have 100s of objections and 100s of unusual reasons to want to buy.

4.       If you’re afraid that your email or link to your website/product/service won’t get a sale, then don’t blame the prospect or your sales technique. You’ve got attention and interest. IT MUST BE THE PRODUCT OR SERVICE THAT'S NOT A GOOD ENOUGH OFFER. Think of it this way, if your target market is interested in a smart phone and your offer is pretty much an average performing smart phone, you’re going to have a low conversion rate.

Remember, you will only buy a new car, new tablet, go to a fancy restaurant, sophisticated pen, plain steel toe capped boots, new software if you find it genuinely adds great value to your life.

Bravado talk such as don’t blame the product/service because it’s you the sales person does not help improve the business or future conversion rates.

Many great businesses innovate year-on-year so that their product/service/packages are absolutely the best and differentiated from competitors. (Yes you read it here. Take the sales hat off and work on creating value. It's like cause and effect theory and the equation is simple. Create more value than competitors and use better marketing differentiation tactics = more sales conversions. A bit of KISS philosophy.)

5.       Why do McDonald’s add new products to their menu and do a refurbishment every few years? So that their seating and furnishings look nicer, more modern and more comfortable; even though they are already the market leaders. It’s because adding more value and marketing differentiation equals more willing customers and higher conversion rates.

I’ve met people who hate McDonald’s then reveal: “Although I do go if I can’t see any other food place to my liking, even though I hate everything they stand for!” I find this really funny that McDonald’s has the potential to convert McDonald’s haters because the sandwich shops or cafes in the area don’t offer enough value, whether it’s the food served, or no wi-fi connection, prefer McDonald’s comfortable seating or whatever the prospective buyer is looking for.

If you add value and differentiate from competitors in a number of ways, once you have made your prospects aware of your business, if they are the right target market then what are your chances of conversion when they are ready to buy?

What are your chances if your product or service is very similar to other competitors which includes a very nice and friendly sales/client relationship manager.

(It happens. I went to a networking meeting and met four different accountants, all very nice, well presented, knowledgeable, and all promised they are in fact the best service in the area. As Jack Nicholson in the movie A Few Good Men says: “You want the truth... You CAN’T handle the truth)

So if your business targets the right prospects, knows what makes them happy, and continuously adds genuine value and develops better marketing differentiation than competitors – why not send the email and keep in contact? You’re already a much better choice for your prospect than your competitors, aren’t you?

Not everyone buys today, tomorrow or next week. But if you truly know your market and which are the right prospects, then you are likely to be keeping in touch with people who will buy at some point.

At least with your efforts you will have better conversion rates over the long-run.

Or you can just not send the email and let the prospect not see what you offer, how you can help them and let them forget about you within the next 48 hours.

Send an email now to find out what’s in their interest

Can your business offer continuously more added value and improve like McDonald’s or do you try to flog a run-down cafe and try to entice people to a place where no-one is willing to sit at the table?

Send an email for feedback

From a marketing prospective, if you get no response, don’t worry. Not everyone is buying today.

But you can call back to get their thoughts. Feedback will let you know how you stack up in helping your target market, and where your offer needs to improve.

If you don’t want feedback and don’t want to improve to make conversions easier for yourself, don’t send the email so you’ll never know the truth – SIMPLES.

Further reading

Creating value: if you're not creating value, you're not going to create a sale.

How buyers use ‘Prisoner’s dilemma' game theory to negotiate

Ebook: The Goose Bump Effect. A Practical Beginner’s Training Guide to Marketing Differentiation Tactics and Value Creation.

Read more ...

Scaling up your business for multiple lead generation

Scaling up your business for multiple lead generation: by Jason Li 2012 ©

If you are a small business and working all hours of the day, but want more revenue as your reward, then scaling up your business is the next step.

Here are some answers if you’ve been wanting to generate a few more leads or customers every week for your business.

In fact, from what I’ve seen... being good at lead generation is vital to business success.

To help you scale up in terms of offering more for new and existing customers...

So that they can spend more money with you without adding much costs to you.

Scaling up

Scaling up your business is the way you can keep increasing your business so that it expands and brings in more revenue. So I’m going to share a several secrets that I’ve seen – and best of all they are all practically doable without needing too much training.

This can either be done yourself, or by working with other people.

Once you have found a way to begin scaling up, you can just keep on adding more add-ons until your business grows to a size that is much bigger than it is today.

Scaling up small businesses with more lead generation

When you are self employed then you do absolutely everything in the business...

In fact, small businesses with two or three people tend to work this way as well. So it can feel really hard to even contemplate ways of scaling up your business.

So here I’m going to share some kick-ass leverage and lead generation methods for those of you who think it would make a difference – because you’re busy and you want answers now.

Now scaling up a small business is not easy. I have seen businesses that have only one product range or a small amount of portfolio services or products on offer and really wanted to expand. Their only solution at the time was to maybe sell more of the same. An example would be a retailer locating another retail site so that they can now go from having one shop to two shops.

Obviously, this is great if you have a thriving business and can look to get a new retail shop financed with money in the bank. But not everyone can instantly afford to get another site up-and-running. What if you have no money? How long will you wait to get the money?

There is an alternative. I have seen many owners implement ways of scaling up small business in ingenious ways without having to wait years for a new site. In fact, just copying how the larger businesses do it in the following way will do you no harm.

Using ‘leverage’ in your business

Imagine you want to lift a boulder. Remember when you were kids and you came across sitting on swings and you went back-and-forth to get really high up; well in ancient times engineers used systems like these to move boulders with levers and ropes so they could move huge heavy objects that no human alone could move.

We are going to use the same practical method of using a lever to allow a small business or self employed person to leverage their business: so that a small amount of input using leverage will create a bigger output.

Leverage methods

The first and most important is using the internet: If you sell products then find a business that sells products in a similar nature to you on the internet and work out how you can apply it. Stick with this as it’s more than the obvious stated so far.

Let’s say you sell cartons of juice in packs of three, then you can start by looking at other juice etailers. Look at all the various methods they use to scale up. Next, look at businesses who sell other low cost items too that might not be juice but in multipacks; it could be packs of three tennis balls. How did they do things which your business can use as a solution? Look at the packaging, the offer, bundling with other products as examples.

Let’s say you are a dry cleaner, how could you get more passing traffic to stop and drop-off and pick-up? MacDonalds and car wash places have drive through mechanisms. Could your dry cleaner have one side of the business for drop-offs and one side for pick-ups in the shop? Could you even have a drive through for vehicles to pass clothes through a window on one lane, and collections on another window? Could you join up with a petrol station or grocery shop?

Your take away: leverage other business methods to increase your lead generation

Digital leverage methods

There will be a business out there with the same problem that came up with an internet solution that you can implement in your business. Imagine having an ecommerce site that worked in generating orders and leads without having to put money down on retail sites, or not waiting for another site in order to expand the business.

Is it possibly in any way for you to use the internet to leverage what you do? Read on for more ideas.

Digitise products

Is there any way possible for you to digitise what you do? What? Say that again? What I mean is, can you create a digital version of what you do; your products or services? Chefs and restaurants can create ebooks on how to cook meals that sell on the internet, teachers can create videos which students buy as standard lessons, teachers can provide one-to-one bespoke lessons on Skype, and businesses can create audio files to download to offer advice such as accountants, business coaches or nutritionists. These will reach people who have no time or cannot use your services immediately.

What about other products? If you have toys then you might have vlogs – video blogs - to teach kids how to do more such as Lego videos,  for business people on how to turn your smart phone into a business tool, or a hedge trimmer into ‘Average Joe’s’ favourite sculpturing tool.

Don’t just think of your local market, think country wide; worldwide even. Just think, your business could have a customer lying on deck chairs around a pool in sunny Monaco now, and she is telling her friends about your digital product that she can’t get locally.

Your take away: When you digitise, you get more people finding ways to use your products, reach more people, and give customers the opportunity to share with other people who might find your offer interesting.

Partnership Leverage methods

Partner with other product suppliers: Let’s say you are a photographer, could you create a website that includes promoting the photographic studio you use for a referral fee, partner with a wedding planner, partner with a video recording service, or add on a gallery to sell your product and exclusively other peoples stock, or partner with a camera shop to provide camera lessons to enthusiasts, or partner with a walking group, or partner with a site seeing tour.

Your take away: partnerships give you multiple ways of generating revenue and more touch points with potential clients.

Cash flow

Digital products allows you to scale up without having to spend lots of money upfront.

 In partnerships, as customers use other partner products and services, you can be promoted to them as a trusted partner. Doing it this way might be of no cost to you when using partners.

If it really succeeds, then it also provides you great feedback, and much more revenue. If you have a channel (partner) that brings in plenty of new customers then you will know what this type of customer likes. So if your leads keep coming from a walking group and they want your photography expertise you can expand on this area.

So how much can you scale up your business to a higher level from these ideas and practical methods?

Will any new lead generation ideas bring you new streams of income and more revenue? Will ideas like these add value to your business?

If you know of any businesses that may find the information here worth reading, please Pay It Forward.

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